
Trung Nguyen Coffee maintains top of market position with LS Retail Hospitality
Trung Nguyen Group is a leading Vietnamese coffee manufacturer and distributor. Trung Nguyen Coffee falls under the corporate umbrella of the Trung Nguyen Corporation which owns with over 1,000 coffee shops in Cambodia, China, Germany, Japan, Singapore, Thailand, Ukraine and of course Vietnam. Since March 2009, under the implementation consultancy of NaviWorld Vietnam, Trung Nguyen Coffee had successfully put into operation of the integrated business system, Microsoft Dynamics NAV – LS Retail (Hospitality featured), for the first 11 retail outlets in major cities all over the country. The Microsoft Dynamcis NAV – LS Retail system is aimed at helping Trung Nguyen Coffee maintain its leading position in the market through operation excellence in the new era of competition. The LS Retail system is perfectly fit for Trung Nguyen Coffee in the way it marvelously integrates business data from different types of coffee outlets (Trung Nguyen owned stores, franchised stores and joint-ventured stores).
With efficient knowledge-transition methodology from NaviWorld Vietnam, Trung Nguyen Coffee has now been able to roll out the system to other outlets in the company POS network only its own in-house IT resources. All the implemented stores in the Trung Nguyen Coffee network can now accurately share real-time information with increased efficiency and greater financial clarity. Trung Nguyen cashiers can now have the ability to take orders and process transactions with handheld, reserve tables, split bills, offer customer loyalty programs across all locations, offer attractive deals and promotions with ease. LS Retail system also supports the company’s management team the ability to forecast demand, streamline their supplies to meet projected needs in both short run and long run.