Increase customer demand for your products and services and improve marketing results with Dynamics 365 Marketing.
Create and nurture leads
Run targeted, multi-channel campaigns and personalize each buyer’s journey to generate more sales-ready leads.
Align sales and marketing
Create seamless customer experiences through marketing automation, shared data, and connected processes with Dynamics 365 Sales.
Make informed decisions
Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards.
Grow with an adaptable automated marketing platform
Personalize and extend the capabilities of your app by connecting it with the apps and services you already use.
Explore Dynamics 365 Marketing capabilities
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Create and nurture leads
Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.
Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Power Automate to streamline content approvals and easily integrate with third-party content management systems.
Personalize customer journeys based on buyer preferences and their past interactions. Automatically sync and nurture LinkedIn leads with the Dynamics 365 Connector for LinkedIn Lead Gen Forms app.
Run business unit level marketing with reusable shared campaign content and custom audience targeting.
Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue logistics management capabilities—including integration with ON24 and other webinar providers.
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Align sales and marketing
Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales.
Identify, target, and close top accounts with personalized, account-based content and nurture activities.
Track and prioritize leads across all touch points with multiple lead-scoring models and sales readiness grades.
Increase productivity with marketing automation features such as pre-made workflows to automatically hand off promising leads and drive follow-ups.
Boost productivity and simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
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Make informed decisions
Improve marketing ROI with prebuilt dashboards and marketing analyzers—or build your own custom dashboards.
Target the right audience and focus on the highest-priority leads with Dynamics 365 Customer Insights, AI-driven segmentation boost, multiple lead scoring models, and smart scheduling to help you reach out at the right times.
Personalize the buyer experience based on A/B testing for emails and interaction insights.
Better understand customer needs using online surveys with Microsoft Forms Pro integration.
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Innovate with an adaptable platform
Adapt Marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.
Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes with either built-in workflows or create new Power Automate workflows.
Enhance marketing campaigns and inform target segments with customer journey and segment APIs.
Reduce operating costs and scale your operation worldwide with a secure global infrastructure of data centers.